& TV (And TV) is a Hindi language entertainment channel owned by Zee Entertainment Enterprises. It started broadcasting from March 2, 2015 and is currently broadcasting new shows including Shahrukh Khan's "India Poochega – Sabse Shaana Kaun?" show. &TV is the flagship Hindi GEC amongst the ‘&’ bouquet of channels from Zee Entertainment Enterprises Limited (ZEEL), a global media and entertainment company.
Staying true to the personification of the Ampersand, &TV signifies a conjunction of aspirations and rootedness which is synonymous with the spirit of New Age India.